Professional Photography and Marketing When Selling
Most Phoenix Valley buyers fall for a home, or scroll past it, on a screen weeks before they visit. Listed is not the same as marketed, and presentation starts with professional media.
Listed is not the same as marketed.
Putting a home in the MLS gets it listed. Making buyers stop, look, and want it is marketing, and it starts with how the home is presented. Buyers form an opinion in seconds from the media, so this is where presentation either earns the showing or loses it.
What strong listing media includes
Professional photography with proper lighting and composition. This is the foundation, not an upgrade.
Video and walkthrough media so buyers can feel the flow before they visit.
Aerial and neighborhood shots where the lot, setting, or community is a selling point.
Accurate, well-written listing copy that highlights what makes the home stand out, with real specifics.
A clean, consistent look across every site and flyer where the home appears.
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Zillow Showcase
For the right listings I offer Zillow Showcase, a premium presentation format on the most-trafficked home search site, with an immersive photo and floor-plan experience that helps a listing stand out and tends to draw more attention than a standard listing. It is one of the presentation tools I bring to the table for my sellers.
Where I come in
I coordinate and direct the photography, video, and the full listing presentation so the home shows at its best everywhere a buyer might find it. If you want to see what that looks like for a home like yours, just ask.
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Written by
Jon Hegreness
REALTOR / Associate Broker, Howe Realty. AZ License BR540940000. 24 years in Phoenix Valley residential real estate.
I am a full-time Valley associate broker, not a call center. If anything here raised a question about your own move, ask me and you get a straight answer from the person who wrote this, every time.
Common questions
- Do I need professional photos to sell in the Phoenix Valley?
- Buyers shop online first. Professional photography is the baseline for competitive listings, not a luxury add-on.
- What is Zillow Showcase?
- A premium Zillow presentation with immersive media and floor plans for qualifying listings. I use it where it fits the property and marketing plan.
- Should I include video in my listing marketing?
- Video and walkthrough media help buyers understand flow and scale before they schedule a showing. It is especially useful for unique layouts and large lots.
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